New Website Blog
What are the important keywords for your business industry?
Creating a website for your business is a great idea. Not having one at the moment is to take the risk of losing a large share of the market. Because the Web is now a very powerful prospecting site. Think about it! What do you do when you want to buy a product or use a service? You start by searching on Google or another search engine. Well! Know that your customers and your prospects are doing the same. Not being visible on the Internet is, therefore, depriving a very interesting clientele.
Website creation: The questions to ask
Creating a website is not an innocuous gesture for companies. It requires careful thought, even before it starts. To help you, GNM Web Design agency has decided to take up 5 questions that you must ask before starting your project.
1) What are the goals of your website?
For an Internet site to be effective, the first thing to do is to determine its role, that is to say, the objective (s) it pursues. Based on these objectives, you will then create an adapted and measured communication and marketing strategy that will allow you to reach them easily.
What goals can be attributed to a website? They are many and varied and can, in some cases, be combined.
• Selling your products and services online
• Increase your brand awareness
• Present my company and my products/services
• Acquire new customers
• Build customer loyalty
For each of these objectives, a specific strategy must be put in place. For example, if you want to retain your customers, you can create a blog on which you regularly publish relevant tips that will make them want to come back regularly to read new ones. Or you can set up a personal account system that allows customers to identify themselves to follow an order or have benefits.
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2) What are the important keywords for your business industry?
In order for your website to be visible, it must be well positioned in search engine results like Google, Bing or Yahoo. And for that, two solutions, usually worked together, are available to you: you can optimize your site with SEO and create SEA campaigns (Google Ads).
For both, it is necessary to determine keywords relevant to your industry. What is it about? A keyword (or a key phrase) is a set of words typed by a user in the search bar of Google, Yahoo, Bing... It allows the user to navigate among thousands and thousands of internet sites that exist on the Web and thus obtain the most relevant answer for its query. It also allows search engines to understand the content of a site and, thus, to reference it when someone searches on the subject.
But how to determine the keywords used for your website?
You have to put yourself in the shoes of your customers and determine what they could type in the Google search bar to find your services or products.
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There are tools created specifically to do this work, some of them are free, others are paying (examples: Moz, Keyword, Answer The Public, Google Ads... ).
3) How does the competition work?
Another important point is to follow the level of competitors on the Web. Are they real competitors, hard to beat? Or, on the contrary, going past them will not be so complicated? These are questions you need to ask yourself. The interest of a web design agency is that it can achieve for you a competitive study. The objective is to determine the best and worst practices of your competitors and ways to distinguish yourself from them.
It is therefore important, even if you use a website design agency, to think about the competitors of your website yourself. Be careful, however, not to limit yourself to the competitors you know. The best referenced on important keywords are not always the ones we think about in the first place. Broadening your competitive analysis is therefore essential: you must also find out about companies that you do not know but which are well referenced on the keywords that interest you because they are also part of those you have to beat.